Mapbox is a mapping platform for developers with a focus on APIs for maps, geocoding, driving directions, and more. Will was tasked with updating the growing company's logo and brand guidelines. Through thoughtful communication and deliberate iteration, Will delivered a mark that embodies Mapbox's forward-thinking ethos. Art direction: Saman Bemel Benrud
Press for the Mapbox rebrand on Brand New
With six offices worldwide, Mapbox is truly a global company. As an element of the rebrand, Will created a set of location badges to celebrate that scope. The badges reinforce the brand's celestial theme.